I am surrounded by management and business cliches all day long. The first dozen or so times you hear them, they may be clever or amusing or, on rare occasions, even useful for conveying some truth in a very succinct manner. After that they begin to fade. They become as tired as the previous cliche that the new one replaced.
I’m not opposed to cliches. I think they actually serve a very useful purpose in our language. But cliches, like clothing fads, come and go. What is clever today may seem faded, dull, and worn out after awhile.
Unfortunately, sometimes a cliche is the most efficient way of saying something.
As they say, brevity is the soul of wit.