We no sooner vanquish something annoying about the Internet before the Internet strikes back and comes up with something equally or more annoying.
First there were viruses. We got virus scanners.
Then there were popup ads. We got popup blockers.
Now there is the dreaded “Read More” link in virtually every story.
It is so hard to find articles worth reading on the Internet any more. There are literally tens of thousands (or more) new articles on the Internet every day. Trying to sort through them all to find one that is actually interesting or well written or somehow relevant to our lives is tedious and time consuming and soul-sucking. But then we finally see something that piques our interest and our eyes light up and our pulse quickens and we think, “At last! Something worth reading!” And so we click on it.
What we are presented is a short lead-in paragraph followed by the annoying “Read more” button. Now, I know why they do this. Clicks equals dollars. So if they can get you to click on their story twice rather than just once, then they’ve won.
But I don’t WANT to click twice. It’s annoying. I feel like I’m being manipulated and exploited (which I am). And it happens so often that 99% of the time I don’t click on the “Read more” button. I click on the little “X” in the upper right corner and I’m out.
Take THAT, you marketing parasites!