One of the unfortunate things I’ve learned in all my decades in the corporate world is that the phrase “return on investment” (ROI) can have some rather unpleasant outcomes. It can muddy the waters in decisions that involve “doing the right thing”.
Can one put a price on doing the right thing?
Companies do it all the time. Companies literally weigh the cost of doing the right thing against the cost of doing nothing.
Doing nothing often wins.
Because it has a better ROI.
Being proactive is expensive.