It occurred to me earlier today that the key to having a successful blog is, perhaps, to just get people to hang around for a bit after they land here the first time.
Of course, that is also the hardest part.
I think people, in general, are hungry to be entertained. We are all so desperately trying to escape the world we live in that we are scouring the on-line landscape, looking for anything that will take us away from the real world for a bit. And if we happen to stumble across a blog or a website or a game or a series that helps us escape for even just a minute, we are happy.
And maybe, if we’re lucky, right below the thing that caught our eye and helped us escape for a few moments, there is something else that captures our eyes again. And again. And again.
Next thing you know, we’ve binge-watched 8 seasons of some show or another. Or we’ve spent four solid hours listening to random music on YouTube. Or we’ve read 200 recipes for Spam. Or we’ve played some mindless twitch game for 27 hours and developed incurable carpal tunnel syndrome. Or we’ve watched a series on on ThisOldHouse.com on how to build a pergola out of recycled plastic grocery bags.
So, because that sort of behavior now seems to be an epidemic, I am curious why, when someone stumbles across my blog, they don’t stay.
I’m sure you’ve wondered the same thing about your blog.
I have 422 posts in my archives, but they might as well be wrapped in a garbage bag, stuffed into an ice chest, chains wrapped around it and locked, buried in the back yard, cemented in under a new patio, and shaded with a new pergola (that I saw on the ThisOldHouse website).
Don’t get me wrong. I’m very thankful when people drop by and read my latest post because it appeared on a tag wall in the past 2 hours. I’m just curious why they don’t go on to read some of my other stuff.
I can only conclude that most of my posts do not rise to the entertainment value contained within a Spam recipe.