Contrary to popular perception, blogging is hard work.
Or, at least, unceasing work.
Post every day, visit lots of sites, be generous with likes and comments, and your traffic will climb steadily. Life is good.
Stop posting for a few days and when you come back to it, it’s like the very first day you signed up on WordPress. Zero traffic. No comments. A post that was previously showing up in the top 20 or so hits under a relatively popular search term at Google has disappeared.
The tide has erased your footprints in the sand.
So the takeaway, my fellow bloggers, is to never stop posting, even for a minute. Post like your life depends on it. Post even if you have absolutely nothing to say.
Post, post, post!
And when you think you have finally posted enough, that is when you should really jump like a frightened rabbit and post some more.
Post til you drop.
Then post some more.
And always remember, blogging is a marathon with no finish line.
This inspirational message was brought to you by the fine folks at The Society for the Prevention of Indifference to Bloggers (SPIB).